prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes

Partnerships

AURA – The Aura Blockchain Consortium

Aura Blockchain's Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

What L'Oréal, Nike, and LVMH are doing in Web3 - CB Insights Research

Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise

Aura Blockchain's Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

Louis Vuitton, Prada and Cartier are getting into blockchain — here's why

LVMH, Prada and Cartier join forces on blockchain

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk

In 2021, #luxurybrands like LVMH, Prada, and Cartier joined forces to create the Aura Blockchain Consortium. The consortium will use…

No more fake copies: Luxury brands to use blockchain that will allow consumers to verify products - The Economic Times

Retail news around the globe - Inside Retail Australia

LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain

PDF) The influence of different growth strategies on blockchain adoption