Chanel and Hermès prove power to elevate wearer status through iconic accessories, per Vogue Business Index
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Does Chanel's Barely There E-Commerce Strategy Make Sense in the Pandemic?
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Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective - ScienceDirect
PDF) Analysis on the Marketing Strategy of Chanel
Post-pandemic consumer behavior and habits - Think with Google APAC
Consumer Luxury Goods Market: Global Industry Analysis