IWC Employs American Freestyle Skier, Fashion Model And Teen

Meet Eileen Gu, China's Skiing Phenom—Who Lives in the U.S. - WSJ

Winter Olympics 2022: Eileen Gu chooses China over USA, Victoria's Secret star baffles America

American born Eileen Gu is competing for china

The making of 'China's' first skiing princess: Neo-liberal feminism and nationalism in Eileen Gu's online presence during the 2022 Winter Olympics

American born Eileen Gu is competing for china

IWC CMO Franziska Gsell talks to freestyle skier, model and IWC ambassador Eileen Gu

Breaking Boundaries: Introducing IWC Schaffhausen's New Brand Ambassador, Eileen Gu

How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021

Meet the Chinese Olympians Taking Luxury by Storm

Eileen Gu, China's Best Hope for Winter Olympics Gold, Is Being Very Careful - Bloomberg

Why does Eileen Gu ski for China? - Quora

Eileen Gu's breakout performance validates her marketing prowess